THE BASICS OF GOOD BRANDING

The most important thing a professional brand should do is to create an instantly recognisable graphic or type treatment for your company. Hopefully this treatment arouses a sense of trust, respect, loyalty and an overall feeling in your audience that your brand and products or services are superior to your competitors.

A good brand should be unique, practical and simple. Your brand should express your company’s intended message, concept or “meaning”. There are practical things most brands should do, for example; your logo should be as effective when displayed on a simple business card or a twenty foot poster. The best brands work well in colour but equally as effective in black and white.

Making your brand unique and professional is what is important, a poor quality brand can be negative to the image of your company and may do more damage to your business than you might care to think!

Above all else, remember one thing - First impressions last!