WHAT YOUR LOGO COLOURS SAY ABOUT YOU

Colours impact our mood, our appetite, our energy level.

In design colours play a powerful role - they make us feel and react in a certain way which is critical to building a brand's image.

Specific colour schemes used effectively and consistently throughout all marketing materials creates a more unified and familiar look and associates those colours with a companies image.

By using colour psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make ones heart to beat faster.

Here is a meaning of basic colours which will help you to make your colour choices wisely from the start!

YELLOW

• Associated with: comfort, liveliness, intellect, happiness, energy, laughter, happiness, optimism, cowardice
• Recognized as: creative, young, visible, bright, lively, cheerful, light, curious, playful, nutritious, eye-catching, attention-grabbing, cowardly

ORANGE

• Associated with: enthusiasm, ambition, creativity, cheerfulness, affordability, stimulation
• Recognized as: Welcoming, active, excited, communicative, inspiring, warm, helpful, friendly

RED

• Associated with: energy, strength, boldness, leadership, career goals, determination, fast action, movement, excitement, cheerfulness, passion, desire, love, life, courage, danger, risk, war, blood, bravery, aggression
• Recognized as: Powerful, vital, dynamic, energetic, romantic, seductive, passionate, commanding, alert, rebellious, complementary, visible, hot, fiery, fun, drawing attention, eye-catching, noticeable

PURPLE

• Associated with: power, wealth, prosperity, rich sophistication, nobility, luxury, mystery, royalty, elegance, magic, wisdom, respect
• Recognized as: intelligent, artistic, aloof, luxurious, royal, vain, fantastic, melancholic, feminine, fragrant, solemn

GREEN

• Associated with: reliability, safety, honesty, optimism, harmony, freshness, durability, growth, nature, money, wealth, envy, good luck, generosity, fertility, peace, harmony, support, good energy
• Recognized as: reliable, safe, honest, patient, natural, adventurous, relaxed, athletic, lucky, balanced, safe, conservative, musculine

BLUE

• Associated with: depth, stability, professionalism, loyalty, reliability, honour, trust, dependability, wisdom, loyalty
• Recognized as: peaceful, formal, trustworthy, reliable, firm, determined, educated, clean, free, deep, technical

BLACK

• Associated with: elegance, sophistication, formality, strength, mystery, authority, power, stability and strength, intelligence, evil, grieving
• Recognized as: elegant, formal, powerful, serious, conservative, sophisticated, conventional, mysterious, sexy

WHITE

• Associated with: cleanliness, purity, harmony, truth, new beginnings, virginity, peace, innocence, simplicity, safety, neutrality, creativity, spirituality, precision, positivity, union, goodness, heroism
• Pure, clean, new, innocent, simple

Read more »